Millennials are an important market, and in one sense, they represent future possibility. The changing tastes and trends of this tech-savvy “Generation Y,” who came of age around the turn of the millennium (circa 2000), are an important consideration in the marketing of security technologies, among many other things. Fortunately, according to a recent survey from ADT, millennials will likely be dependable consumers of security technology products and services for years to come.
Smart phones essential for personal protection
Millennials’ dependence on smart phones and smart watches is legendary, and ADT’s survey points to a not-so-obvious benefit this demographic derives from their smart devices: Peace of mind. According to the survey, 90% of millennials say smart phones and related technologies provide them peace of mind when they are alone. In effect, millennials see smart phones as essential devices for their personal...