The third day of a trade show is when you start feeling like Bill Murray in that movie "Ground Hog Day." It's like you're living the same day over and over -- the same waiter at breakfast, the same (or at least interchangeable) crowds on the London Underground, the same frowning man waiting to scan your badge, the same frantic search to find your badge among multiple pockets (coinciding with the same brief moment of panic).
Another day, another group of suppliers to visit, and some of the themes and marketing messages are starting to sound familiar, too. But one shouldn’t make the mistake of thinking repetition is evidence that one has “heard it all.” On the contrary, there is always something new to learn and many more trade shows to come. At best, that "haven't I heard this already?" feeling is a sign it’s time to go home.
And when you get home is when the real work begins - applying what you have learned, following up on...