How often is security used as a selling point? You don’t see it very often. Generally greater security is seen as a necessary evil, a corporate “cost.”
Interesting, therefore, to see a company hoping that greater security can help turn around a flagging brand. In this case, security is related to identity protection, and the company is Blackberry.
Blackberry recently signed an agreement to purchase Secusmart, a company that specialises in secure communication for governments, defence ministries and corporations. The Secusmart web site expresses it this way: “The past few years have shown that the future will be all about security.”
Reputation management expert Ken Wisnefski says the purchase responds to concerns of vulnerability among people who are moving more of their lives online....